A Japanese street-casual brand established in 1997 that is a source of national pride. With a commitment to "MADE IN JAPAN," it incorporates Japanese materials, traditional craftsmanship, and cutting-edge technology into ready-to-wear clothing for a global audience. Beginning with its debut at a joint exhibition in Paris in 2001, the brand went on to present collections in Paris from 2003 to 2011. Unusually for a fashion brand, it also engages in numerous cross-industry collaborations. With a fan base around the world that includes many celebrities, it stands as a pioneer of Japanese brands expanding into the global market.