A Japanese street casual brand established in 1997 that is a source of national pride. Committed to being MADE IN JAPAN, the brand integrates Japanese materials, traditional techniques, and cutting-edge technology into ready-to-wear clothing for a global audience. Beginning with its participation in a Paris trade show in 2001, the brand went on to present collections in Paris from 2003 to 2011. Unusually for a fashion brand, it has also undertaken numerous collaborations across various industries. With a global fan base that includes many celebrities, the brand is a pioneer in the international expansion of Japanese fashion labels.