Announcement of the Makuake Project: "Umbrellas, Evolving | Summer Shield® Tech Umbrella"
This time, we are taking on a new challenge.
It's the "umbrella," which, like clothing, is always by our side.
The "Invincible Umbrella | SUMMER SHIELD® TECH-UMBRELLA" project will launch on Makuake on Thursday, April 9th, at 12:00 PM (noon)!
The "umbrella" is something everyone uses daily.
It's such a familiar and commonplace item.
That's why umbrellas have remained largely unchanged for a long time.
However, umbrellas also had many problems.
They can't cope with the intense sunlight of recent years.
They can't fully protect against the increasingly harsh heatwaves.
They feel a bit unreliable against the intensifying heavy rains.
Perhaps we had resigned ourselves to the "umbrella" as something we "had to use," with a sense of resignation.
However, in recent years, the climate has changed significantly and become more severe.
We felt that "clothing alone might not be enough" to deal with these changes.
We need to evolve the "umbrella," which is always by our side in daily life.
That's what we thought.
"SUMMER SHIELD® TECH-UMBRELLA"
The overwhelming functionality of cutting-edge materials that Japan boasts.
The overwhelming convenience required in modern daily life.
And the beauty created by Japanese craftsmanship.
It is an "evolving umbrella" that brings together all the elements we currently consider to be the best.
The project for the "Invincible Umbrella | SUMMER SHIELD® TECH-UMBRELLA" will launch on Makuake on Thursday, April 9th, at 12:00 PM (noon).
Our new challenge, from "MOONRAKERS."
We hope you'll take a look.
Click here for the Makuake project
＼Starts Thursday, April 9th, 12:00 PM (noon)／
※This project is being held with special material supply from Toray, in order to allow as many people as possible to experience Toray's innovative material "SUMMER SHIELD®" this summer.
Therefore, we apologize, but this will be a [limited sale] with a limited quantity, and will end once sold out. For those who need it, please don't miss out and consider supporting us with an early purchase.
