MOONRAKERS' Challenge Featured in "Publishing Without Publishing, BOOKS Series® That Don't Sell," a Note by New Business Creator Minoru Moriya
We are pleased to announce that MOONRAKERS has been featured as a "prime example of new business from a large corporation" in the popular series of notes, "Publishing without Publishing, Non-Selling BOOKS Series®", written by the renowned new business entrepreneur, Minoru Moriya!
The theme for this feature is:
"A Chain of Challenges ~ The Magnetism Created by the World's Strongest Concentration of Companies ~"
It tells the story of four challengers who strive to create new businesses from within large corporations, set in Marunouchi, Tokyo, and the mentors who support them.
One of the stories featured is that of our representative, Nishida, and his journey of challenges from his days at Toray, which led to the current MOONRAKERS.
His experience working on the front lines of the textile industry, his question of "Why is the Japanese textile industry struggling despite having world-leading technology?", and the background that led him to continue challenging and launch "MOONRAKERS".
What exactly is "MOONRAKERS"?
The underlying philosophy is presented as a story.
It depicts Nishida's thoughts and passion, his struggle to confront unwelcome realities head-on, and his unwavering determination, all portrayed in an authentic manner.
MOONRAKERS is still a small project.
There are truly many things that are lacking and imperfect.
Nevertheless, our desire to change clothing with cutting-edge technology, transform the industry by pursuing ideals, and invariably improve the future of Japan has remained unchanged since our inception.
In this article, Mr. Moriya, who has been involved in numerous new businesses as an entrepreneur, has meticulously described the past and future of MOONRAKERS with his keen insight.
We hope you will all take the opportunity to read this inspiring story.
