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"Kamifu® Shirt 2.0" Restock and Discontinuation Announcement

Today, we are announcing that the "Camifu® Shirt 2.0," which has been out of stock for a long time and for which we have received many restock requests, will be back in stock on our online shop tomorrow, October 15th (Wednesday), starting at noon.

Camifu® Shirt 2.0 Final Sale
\Starts October 15th (Wednesday) at 12:00 PM/

 

For those who love white shirts but can't find the perfect one – "lost in white shirts."
The "Camifu® Shirt 2.0" is our heartfelt creation for all of you.

It boasts high functionality, suppressing transparency and wrinkles often found in shirts.
It offers convenience, drying quickly after washing and requiring no ironing, ensuring long-lasting durability.
Furthermore, it features innovation, combining the natural feel and subtle texture not found in conventional synthetic fibers.
These qualities are born from Toray's innovative technology, "NANODESIGN®," a world-renowned advanced textile technology from Japan.

We are incredibly happy to announce this restock, responding to the many requests we received even after it went out of stock.

However, today we also have some unfortunate news to share with you.

This product has continued to have a very high defect rate in mass production due to incompatibility between the advanced material "Camifu®" used in the fabric and subsequent processing. We have repeatedly conducted technical verifications with Toray, who is responsible for developing the material, but have ultimately concluded that future re-production will be difficult.

Therefore, unfortunately, this product will be "discontinued" after this restock.
The story of the "Camifu® Shirt" that we have woven together with you will temporarily come to an end with this shipment.

We sincerely apologize to everyone who has supported the "Camifu® Shirt" for having to deliver such news.
However, we will continue to devote all our efforts to developing the next "evolving shirt" so that we can once again show you an improved version.

We hope you will look forward to the day when this story resumes.

 

Furthermore, for this restocked item, not only the fabric but also the sewing is done in Japan.
The sewing is handled by our new partner, "LEXUS" in Nagasaki Prefecture.
With their high level of craftsmanship specialized in shirt sewing, they have skillfully shaped this material, which is extremely difficult to handle and highly challenging.

In fact, products with both fabric and sewing made in Japan are currently on the verge of extinction. It is said that they now account for only about 1% of the clothing distributed in Japan.

International division of labor is absolutely correct in terms of efficiency. However, on the other hand, we do not believe that "monozukuri" (craftsmanship/manufacturing) should disappear from Japan. This is because clothing manufacturing is truly delicate.

Some may say, "The same product can be made even if outsourced overseas."

However, we don't think so. We believe that Japanese craftsmanship has a special brilliance precisely because of Japan's climate and artisan spirit. We feel that the idea of sharing technology and co-creating can only be realized in Japan. We feel that if "monozukuri" is lost from Japan, the "evolution of clothing" will stop.


And we are currently putting all our efforts into creating a system that can supply "Made in Japan" products to everyone at a reasonable price point compared to overseas products.
This is a challenge to "bring manufacturing back to Japan."

This time, we had to inform you about the discontinuation of the "Camifu® Shirt." However, it is also the beginning of a new story of challenge.

Transparently. Sincerely. Single-mindedly.

Project "MOONRAKERS" will continue its journey of evolution with all of you.

We hope for your continued warm support for our challenge and for the new story we weave together with you.

 

詳細はこちら

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